Program 152

Ted Wright is the CEO of Fizz, the pioneering word of mouth marketing firm. He has contributed to several consumer revolutions in the U.S.–including the resurgence of Pabst Blue Ribbon among urban hipsters and the adoption of Chocolate Milk among athletes–and he’s helped take his clients, such as Bissell, Intuit, AT&T, and Intel, among many others, to the next level and beyond.

Click here to purchase Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth.