Rebecca Barnes-Hogg is a serial connector of small businesses with their ideal employees. She first discovered this talent as a teenager when she helped her high school classmates find summer jobs. Her career in corporate America encompassed all facets of business. Rebecca recognized early on that at the center of every business is its people. Throughout her career, Rebecca excelled at putting the right people in the right positions to make things happen. In 2011, she founded YOLO Insights® to make sure that no small business is held back because they are unable to find the talented people they need. Her passion for hunting purple unicorns (or in real life words, ideal employees) shows in the transformations she helps small businesses achieve. Rebecca’s recruiting insights have been featured in Business News Daily, U.S. News & World Report, CBS Small Business Pulse, MarketWatch, Hotel Executive, and HR Magazine. Rebecca is also a coauthor of Rethinking Human Resources, a 2015 anthology.