Kevin Kuykendall is a marketing expert and founder of Rising Fire Marketing. Rising Fire Marketing is a Direct Response Marketing Agency and they study the great marketers and copywriters to learn their secrets for creating successful campaigns. Rising Fire uses all appropriate forms of media and learns everything they can about the target market; what and why they’re really buying, and what they need to hear to make them give you money. Remember, marketing is all about people and if you don’t know the market, you don’t stand a chance of selling to it.