Program 363

Bob Burg speaks all over the world on topics related to The Go-Giver series of books he has coauthored with John David Mann. Their newest book, The Go-Giver Influencer: A Little Story about a Most Persuasive Idea tackles the paradox of achieving what you want by focusing on the other person’s interests. While his total book sales number well over a million copies, his and Mann’s original book has itself sold over 700,000 copies and has spurred an international movement. Their new book, however, might just be their most important book of all.

Click here to purchase The Go-Giver Influencer.