Alexandria Baldridge, MBA, is a digital media manager at a credit union. She works to drive the strategy, planning, testing, execution and optimization of all brand-marketing initiatives online and help lead the credit unions transformation into a digital first approach. To help shape the digital customer experience through the entire customer journey, telling a brand story and driving effectiveness at every step. She has seven years of experience in the banking world and has begun venturing in to the FinTech world. Alexandria also is completing a PhD at Northcentral University in Business Administration and Marketing. In her free time, Alexandria is a photographer, drone pilot, missionary, and avid traveler.