Peter Shankman is a successful PR professional who runs two companies. He is the founder of HARO (Help a Reporter Out), as well as the founder and CEO of ShankMinds, a virtual consulting service for international businesses, and The Geek Factory, Inc. a boutique social media, marketing and PR firm based in New York. He is an adjunct professor at NYU, sits on the NASA Civilian Advisory Council, and is a sought-after media pundit on national print and broadcast platforms. He has appeared on Fox News, CNN, MSNBC, and been featured or quoted in The New York Times, The Wall Street Journal, The Los Angeles Times, The New York Daily News, The Associated Press, Reuters, and USA Today.
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